The final report points out that innovative cardboard packaging attracts clients, who are even prepared to pay more for special designs, with good printing and color reproduction. Likewise, difficulties in opening and closing packaging significantly impacts consumers’ opinions and influence the decision to buy the product again.
The result of the perception test is clear: packaging is an integral part of the product and they tend to be complementary. So much so, that many of the observations of the participants in the studies referred to the product, despite only being shown and asked to evaluate the packaging.
Packaging News.
The final report points out that innovative cardboard packaging attracts clients, who are even prepared to pay more for special designs, with good printing and color reproduction. Likewise, difficulties in opening and closing packaging significantly impacts consumers’ opinions and influence the decision to buy the product again.
The result of the perception test is clear: packaging is an integral part of the product and they tend to be complementary. So much so, that many of the observations of the participants in the studies referred to the product, despite only being shown and asked to evaluate the packaging.
Packaging News.
The final report points out that innovative cardboard packaging attracts clients, who are even prepared to pay more for special designs, with good printing and color reproduction. Likewise, difficulties in opening and closing packaging significantly impacts consumers’ opinions and influence the decision to buy the product again.
The result of the perception test is clear: packaging is an integral part of the product and they tend to be complementary. So much so, that many of the observations of the participants in the studies referred to the product, despite only being shown and asked to evaluate the packaging.
Packaging News.
