R&D BASED ON SAVINGS
Jeanologia’s roots are deeply embedded in research and development. Since it was launched in early 1993 as part of Grupo Eurotrend (which also includes six other companies linked to the textiles industry), Jeanologia has been guided by a strategy of technological innovation. "It originally started as an R&D center for denim finishes [a cotton material used for making jeans], only later becoming an important company for product development through its Brainbox division", claims Pérez de Villegas.
Jeanologia has always been concerned about the real impact of the textile industry on the environment. The excesses of the sector in terms of wasting water and energy, as well as the use of chemicals, clearly required a change in production techniques that the Valencian company has been able to realize.
This transformation has only been possible through technology, replacing obsolete industrial practices with other more modern and practical processes.
In 2000, thanks to years of research, accumulated technical knowledge and innovations in garment finishing, Jeanologia launched the first textile laser prototype in the market, which reproduced the distressed effect on jeans and other garments.
Since then various models have been developed with improved performance. The latest, the GFK Flexi, incorporates a complex optical system that controls polarization and works both horizontally and vertically in order to be used on all kinds of garments, from jeans, skirts and jackets through to t-shirts and accessories. The GFK Flexi uses Ultra-Fast Scan (UFS) technology to increase the processing speed by 20%, helping to reduce electricity consumption.
Once the problem of cloning had been resolved, Jeanologia spent many years directing its efforts and resources on researching how to replace stone washing, which uses detergents, water and chemical products, with a more eco-friendly solution. This led to the first G2 industrial eco-washer prototypes being created in 2009.
All of the technologies created by Jeanologia’s R&D department have a common denominator, according to Pérez de Villegas, "based on savings - whether water, chemicals or energy". Thanks to these inventions, the company is now an essential point of reference for the textile finishing industry around the world. "If we hadn’t invented the textile laser or the use of ozone as a substitute for water in processing jeans, today we wouldn’t be the world leader in technology for this sector, nor would we be present in more than 40 countries", explains the company’s sales manager.
Jeanologia’s R&D department directly and indirectly employs 20 people. It is a multidisciplinary team comprised of textile engineers, chemists and optics specialists, as well as electronics and software engineers.
Furthermore, Jeanologia’s workforce includes every type of technician and designer, who work with a technological and innovative vision. "This translates into aesthetics and technological solutions, by which I mean form and function, becoming two indivisible halves of the whole", explains Pérez de Villegas. “Until now, manual or artisanal processes - carried out behind a veil of secrecy – have dominated the textile finishing sector. We have turned it on its head by realizing that the only innovation possible would be through technology and not from a secret recipe".
Jeanologia's GFK Flexi textile laser. Photo: www.jeanologia.com