| SUPPORTING COMPETITION
After more than 40 years of exporting vehicles, Perramón is confident that the factors required to compete in a globalized market are based on “developing innovative products with clear added value for the client, having a powerful and well-positioned sales force, and having a prestigious brand name in the global market.”
According to Perramón, the industrial vehicles market demands products that are balanced in terms of their value, innovation, safety, robustness, and respect for the environment. “The market also demands good service from the distributor and a recognized brand that provides confidence, especially when the product is highly innovative,” he adds.
About 80% of Ausa’s production is sold abroad, particularly in Europe. Demand primarily comes from machinery rental companies, construction firms, local authorities, municipal service companies, and agricultural enterprises, among others.
In recent years, Ausa won public contracts for street cleaning in Spain and in various cities, including Amsterdam, Berlin and Paris. The company has also been awarded public contracts with the regional government of Catalonia and with UNICEF and the International Red Cross.
Multitask Line vehicle model M50D. Photo: Ausa
Article published in october 2011
Carmelo Hermoso de Mendoza
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