Commitment to Internationalization

Although Meta4 was founded in Madrid, it has always had an international strategy. Just six years after the company’s creation, it already had set up offices in Mexico, Chile and Argentina. In 2003, Meta4 expanded into Portugal and France, and in 2009 it opened offices in Colombia, Brazil, the U.K. and the U.S. Today, approximately 60 percent of the company’s revenues come from outside Spain - 40 percent from Europe and 20 percent from the U.S.

The challenges in the international economy have not prevented Meta4’s growth in 2009, during which time the company increased its sales by 13 percent over 2008. The increase was partly attributable to the launch of human resources solutions, implementation services, support and specialized training for 86 new clients around the world. The development of the company’s outsourcing service was also key; the services grew by 35 percent in terms of the number of employees managed in 2009.

Meta4 forecasts a sales growth of 10 percent in 2010, and an increase of 4% in its workforce. According to Pardo, Meta4 will focus its growth on developing the outsourcing strategy, strengthening its presence in public administrations and healthcare, and further expansion in Europe and the U.S.

Factors for success

Meta4’s evolution and success, both in Spain and abroad, has been possible due to three factors. According to Pardo, the first is the company’s international efforts: “From the beginning we have been committed to growing outside of Spain and to offering our solutions to companies that want to improve the management of their employees, regardless of their location, size or requirements.”

Meta4 also owes its success to its own human team and HR policy. The key factor that has allowed Meta4 to position itself among the top European software companies, says Pardo, is its commitment to innovation.

“Maximizing our investment in R&D has been a constant factor since the company was established. This has allowed us to position ourselves as a leader in innovation and specialization in the HR solutions market,” Pardo explains. This is demonstrated by the 100 professionals exclusively dedicated to innovation in HR software solutions, and a company allocation of an average of 20 percent of sales to research.

Article published in July 2010
Carmelo Hermoso de Mendoza Blanco

Commitment to Internationalization

Although Meta4 was founded in Madrid, it has always had an international strategy. Just six years after the company’s creation, it already had set up offices in Mexico, Chile and Argentina. In 2003, Meta4 expanded into Portugal and France, and in 2009 it opened offices in Colombia, Brazil, the U.K. and the U.S. Today, approximately 60 percent of the company’s revenues come from outside Spain - 40 percent from Europe and 20 percent from the U.S.

The challenges in the international economy have not prevented Meta4’s growth in 2009, during which time the company increased its sales by 13 percent over 2008. The increase was partly attributable to the launch of human resources solutions, implementation services, support and specialized training for 86 new clients around the world. The development of the company’s outsourcing service was also key; the services grew by 35 percent in terms of the number of employees managed in 2009.

Meta4 forecasts a sales growth of 10 percent in 2010, and an increase of 4% in its workforce. According to Pardo, Meta4 will focus its growth on developing the outsourcing strategy, strengthening its presence in public administrations and healthcare, and further expansion in Europe and the U.S.

Factors for success

Meta4’s evolution and success, both in Spain and abroad, has been possible due to three factors. According to Pardo, the first is the company’s international efforts: “From the beginning we have been committed to growing outside of Spain and to offering our solutions to companies that want to improve the management of their employees, regardless of their location, size or requirements.”

Meta4 also owes its success to its own human team and HR policy. The key factor that has allowed Meta4 to position itself among the top European software companies, says Pardo, is its commitment to innovation.

“Maximizing our investment in R&D has been a constant factor since the company was established. This has allowed us to position ourselves as a leader in innovation and specialization in the HR solutions market,” Pardo explains. This is demonstrated by the 100 professionals exclusively dedicated to innovation in HR software solutions, and a company allocation of an average of 20 percent of sales to research.

Article published in July 2010
Carmelo Hermoso de Mendoza Blanco